LAX LAB

Jetpack Design Co. helped bring energy and motion to The Lax Lab’s brand by animating their existing logo for use across Instagram, YouTube, and TikTok. The goal was to give their social content a more dynamic, recognizable opening that matched the intensity and personality behind their training program.

Services Rendered: Animation, Strategy.

Helping Lax Lab's goals

Built around The Lax Lab’s mission to develop confident, resilient, and well-rounded lacrosse players, the animation helped translate the spirit of the brand into a quick, engaging visual moment. It gave their content a more polished and exciting feel while supporting the larger idea behind The Lax Lab: helping players grow on the field, build confidence, and carry those lessons beyond the game.